Pros and Cons of Hiring a Book Marketing Agency

[marialoen]

Hi everyone, I’m at the stage where I want to start promoting my book, but I’m not sure if I should handle it myself or hire a book marketing agency. I’ve read that they can boost exposure and save time, but I’m also wondering if it’s really worth the investment. Has anyone here worked with an agency before? What were the upsides and what didn’t go so well? I’d love to hear honest feedback so I can decide what’s best for my book journey.